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This Week's Chicago-Centric Craft Beer Events & Socials

Guys Drinking Beer - Beer News

Now on to some upcoming… This afternoon , head to Hopleaf for a special happy hour with Timmermans , the world’s oldest lambic brewery, as they sample a couple beers new to the US. Tomorrow you can head to Albany Park for the Northwest Brewfest , with over a dozen breweries on hand starting at noon (for VIPs).

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit. So you’d need to set a threshold in your CRM that says “send XX emails max per week to each guest” and/or a priority where guests receive the VIP email over the other.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Tempt diners with happy hour specials and rotating deals to encourage reservations and walk-ins. Customers can add a bottle of Prosecco and chocolate souffle to their reservation or opt for a VIP table, bottle of champagne and dessert. But you can combat this by offering happy hour deals during your restaurant’s slowest hours.

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9 Holiday Party Tips to Drive Restaurant Profit

SevenRooms

For public holiday parties, let guests upgrade the experience with a champagne toast, VIP seating, or a “surprise” Buche de Noel dessert delivered to the table after the entree. Offer Holiday Happy Hours Give people a reason to gather by holding recurring holiday happy hours.