Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. Chosen from more than 380 impressive proposals, the 2024 seminar lineup was hand-selected via a rigorous process by the Tales of the Cocktail Education Advisory Committee.

Speed Rack 52

Speed Rack Bar Hospitality Bartender 52

Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. Chosen from more than 380 impressive proposals, the 2024 seminar lineup was hand-selected via a rigorous process by the Tales of the Cocktail Education Advisory Committee.

Speed Rack 52

Speed Rack Bar Hospitality Bartender 52

VinePair

DECEMBER 3, 2023

But the harshest reviews of the film tended to draw a dividing line: Either you understood the craft cocktail movement, or you didn’t. Cocktail culture existed in a duality at the time of the film’s release. This was somewhat comprehensible. For those living in New York or San Francisco, it was a scene in full swing.

Craft Cocktails 98

Craft Cocktails Bartender Bartending Bar 98

Bar Magazine

SEPTEMBER 13, 2024

Competing against finalists from 44 regions around the world, spanning six continents, Keegan McGregor was named as the ultimate winner by an international line-up of industry legends, during the annual celebration of global cocktail culture. He also created three pioneering gin cocktails with Tanqueray No.

Bartender 52

Bartender Bartending Cocktail Culture Hospitality 52