Cocktail Culture Promotion Tequila 
VinePair
FEBRUARY 28, 2024
So why haven’t slivovitz and other fruit spirits found the same popularity as tequila or bourbon? A lack of a universally recognized cocktail also isn’t doing slivovitz any favors. Slivovitz probably needs a signature cocktail. .” That means that promotion of slivovitz and similar spirits often comes down to individuals.
Spiritz
JULY 17, 2024
Mahesh Kanchan observes that Indian consumers are exhibiting a growing inclination for experimentation, displaying notable interest in tequilabased cocktails such as Picante. With its pronounced flavours, this cocktail naturally complements the spicy Indian palate, making it a perfect choice for the Indian consumers.
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Cheers
APRIL 2, 2024
The category has faced fierce competition from straight whiskey and tequila, as well as the ready-to-drink (RTD) segments, says Marina Velez, research director, Data & Insights for The Beverage Information Group. After more than five years of consecutive annual growth, volume consumption for Canadian whisky contracted 1.6%
Good Spirits News
MARCH 7, 2025
Cocktail Culture: Bartenders are driving trends and creating new opportunities for innovative brands. Increased Exposure: Take advantage of pre-event promotional campaigns to spotlight your brand. Innovation Matters: The demand for unique flavors, craft spirits, and sustainable options is increasing.
Mixologists
FEBRUARY 27, 2025
This focus on local flavors not only enhances the quality of cocktails but also supports local economies and promotes sustainable practices. Latin America: The Agave Revolution and Tropical Infusions Latin America's influence on global cocktail trends is undeniable, with agave spirits leading the charge.
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