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We ask Page Stoup, Senior Brand Manager Gin and Rum, Hotaling and Co. This week-long celebration brings together Martini enthusiasts and novices alike to enjoy classic cocktails while supporting local organizations like The Sisters of Perpetual Indulgence® and other likeminded local organizations. Tell us what inspires Martini Week?
Credit: Swizzle Rum Bar & Drinkery That said, less is often more, he notes. Not every cocktail needs a full shot, and Kratena often uses them in much smaller amounts. “We That means that promotion of slivovitz and similar spirits often comes down to individuals. more aggressively.” appeared first on VinePair.
TOTC has long been a love letter to New Orleans’ cocktailculture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry.
TOTC has long been a love letter to New Orleans’ cocktailculture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry.
The 2025 Bacardi Cocktail Trends Report highlights a shift toward premium and personalised drinks, with cocktails becoming the drink of choice for special occasions. While flavoured rums have gained popularity, there is a clear demand for high-quality, versatile rums that cater to evolving cocktail preferences.
The rum category is experiencing a remarkable evolution, shedding its traditional image to emerge as a modern, sophisticated and luxurious offering. In India, the rum category is predominantly driven by the popular or value segment, which accounts for over 90 percent of sales.
By modulating the body's stress response systems, these natural compounds can promote a sense of calm, improve focus and concentration, and even enhance athletic performance. Teas: Herbal, green, and black teas can serve as excellent non-alcoholic bases, contributing their own health-promoting compounds.
By modulating the body's stress response systems, these natural compounds can promote a sense of calm, improve focus and concentration, and even enhance athletic performance. Teas: Herbal, green, and black teas can serve as excellent non-alcoholic bases, contributing their own health-promoting compounds.
This focus on local flavors not only enhances the quality of cocktails but also supports local economies and promotes sustainable practices. Latin America: The Agave Revolution and Tropical Infusions Latin America's influence on global cocktail trends is undeniable, with agave spirits leading the charge.
CocktailCulture: Bartenders are driving trends and creating new opportunities for innovative brands. Increased Exposure: Take advantage of pre-event promotional campaigns to spotlight your brand. Innovation Matters: The demand for unique flavors, craft spirits, and sustainable options is increasing.
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