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DIAGEO WORLD CLASS GREAT BRITAIN IS BACK! 2025 BRINGS IMMERSIVE EXPERIENCES, INCREDIBLE PRIZES AND THE RETURN OF THE WORLD CLASS COCKTAIL FESTIVAL

Bar Magazine

Perceptions of the bartending profession were shifting, the revival of classic cocktails was underway, and there was a growing focus on high-quality, artisanal ingredients. Diageo GB aims to attract an even broader spectrum of gifted bartenders this year, reflecting the vibrancy and inclusivity of todays cocktail scene.

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