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We Asked 12 Bartenders: What’s the Most Underrated Whiskey Cocktail? (2024)

VinePair

Some of the worlds most iconic cocktails employ whiskey as their base liquor. But there are many other whiskey cocktails, many with historic roots, that have enjoyed a quiet revival along with the boom of craft cocktail culture. Its definitely a standout that deserves more recognition in todays cocktail culture.

Bartender 105
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Call for More Cheer for Beer

Spiritz

Beer business in India is underdeveloped by any reckoning.The millstone around beer’s neck in India is really the perception that it is similar to and an add-on to liquor. Also, having the same retail structure for beer and liquor is an issue. This is despite the fact that there is very little in common between liquor and beer.

Beer 104
professionals

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Travel Retail is also a Reflection of Local Culture

Spiritz

With the number of Indian globetrotters increasing by the day, an emerging trend is that of purchasing liquor that represents the cultural significance of that country. Global flavours are in high demand at GTR as is the mixability for a growing international cocktail culture," points out Guy.

Liqueur 64
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Functional Cocktails: The Biggest Drink Trend to Try

Mixologists

By modulating the body's stress response systems, these natural compounds can promote a sense of calm, improve focus and concentration, and even enhance athletic performance. Teas: Herbal, green, and black teas can serve as excellent non-alcoholic bases, contributing their own health-promoting compounds.

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Functional Cocktails: The Biggest Drink Trend to Try in 2025

Mixologists

By modulating the body's stress response systems, these natural compounds can promote a sense of calm, improve focus and concentration, and even enhance athletic performance. Teas: Herbal, green, and black teas can serve as excellent non-alcoholic bases, contributing their own health-promoting compounds.