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Brother Cleve, the musician, DJ, and mixologist who was regarded as the godfather of the Boston cocktail revival, died suddenly in September 2022. For a long while, it looked like Eastern Standard—the stylish and influential high-volume bar and restaurant near Fenway Park that opened in 2005—might also be among those casualties.
By 1806, the word “cocktail” appeared in print. The cocktail is very much an American invention,” Breaux said, adding that it was a cultural contribution that spread across the world — and peak cocktailculture both in the U.S. was in its disco area, and the high-volume bar concept was introduced.
Excellent craft drinks, yes, but ones that were free-poured, doled out with haste, and in highvolume. Zaric: I’m sure you guys remember, too; I think “New York Magazine” voted us the worst name for a new bar that year. Of course, there was a really great underground scene of cocktailculture.
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