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The State of American Whiskey in 2024

Cheers

Writing this feature in 2024, I’m tempted to recycle a similar piece I did on craft beer circa 2017. It’s not uncommon to say that the whiskey industry is five to seven years behind craft beer in terms of trends. Will the industry fall into a similar trap as what has happened with craft beer?

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Call for More Cheer for Beer

Spiritz

Basically, we are looking at de-hyphenating beer from liquor and recreate it as a category of its own. What strategies are major beer players in the country employing to appeal to consumers in tier II and III cities against the backdrop of cocktail culture and with low ABV drinks gaining traction?

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In Good Company takes on UK distribution of Normandy’s SASSY Cider   

Bar Magazine

Craft beer portfolio business, In Good Company – which houses brands including Magic Rock, Fourpure and Big Drop – has announced that it has newly become the chosen UK distributor for premium French brand, SASSY Cider.

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How America Ruined Its Enviable Position in Global Drinks Culture

VinePair

has held an enviable position, almost universally admired as the home of cocktail culture and the inspiration for dozens of American bars that appeared across Europe, to say nothing of craft beer and the third-wave coffee movement. For over a century, the U.S. are rethinking their plans to travel here.

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