Brandy Promoter Rum 
Chilled Magazine
JANUARY 8, 2024
Foubert, a farmer, and wine merchant in the Charente-Maritime department of southwest France, initiated her palate with brandy distilled from plums from his orchard. Despite her initial distaste her grandfather introduced her to another offering—an amber liquid he called Armagnac. To her surprise, she found it immensely appealing.
Spiritz
AUGUST 16, 2024
There are many unique features about the recently launched Idayya sipping rum, the best one being that it is made from the pristine waters of the great Himalayas. A premium sipping rum crafted against the backdrop of the Himalayas. Doesn’t that sound enticing, mysterious, alluring and elevating?
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VinePair
FEBRUARY 28, 2024
Credit: Swizzle Rum Bar & Drinkery That said, less is often more, he notes. That means that promotion of slivovitz and similar spirits often comes down to individuals. I believe that Swizzle Rum Bar and Drinkery is currently the biggest seller of slivovitz in Florida.” more aggressively.”
Cheers
MAY 20, 2024
After seeing the RTD market’s massive growth, Rising Star winner Malibu, which like Absolut is owned by Pernod Ricard USA, introduced rum-based cocktails in a can in 2021. With flavors such as Strawberry Daiquiri, Pineapple Bay Breeze and Rum Punch, the RTDs aim to make consumers feel like they’re in vacation mode 24/7.
VinePair
AUGUST 5, 2024
They decided to promote and serve the drink in a striking copper mug (designed by Russian Sophie Berezinski for her father’s copper factory — and, until then, selling quite poorly). Meanwhile, his friend Jack Morgan, owner of the C**k’N’Bull Saloon in Los Angeles, was trying to launch his own brand of ginger beer without much luck.
VinePair
OCTOBER 8, 2024
Shorter smuggling routes from Mexico and the Caribbean put more tequila and rum into American’s hands during its decade of Prohibition, and Americans’ preference for those spirits (as well as whiskey) persisted after repeal. For one, like other grape-based brandies, Pisco has a season. But Pisco’s popularity in the U.S.
PubClub
OCTOBER 15, 2024
The Yellow Hammer Some credit Gallette’s for starting this crazy cocktail craze in Tuscaloosa and while that’s not true – when I was in college at Alabama, a bar called the Sidecar had something called The Derailer and it would do just that to you – but it has certainly led the way in promoting it.
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