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Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip.
Go to any bottle shop these days and you’re bound to be greeted by a respectable section devoted to non-alcoholic offerings. Beer has arguably pulled off the NA feat best, cracking the zeroproof code and producing genuinely drinkable options that resemble real styles. But what of wine?
Nineteen years and hundreds of popped bottles later, the 2024 iteration of the annual celebration, like the wine and spirits served to attendees every year, has only improved with age. A dedicated zone for non-alcoholic drinks at the Culinary Village, dubbed the ZeroProof Garden, will be available for those who choose to pass on imbibing.
brewers, bartenders, distillers, authors, sommeliers, etc). Good Drinks Alcohol-free, also known as zero-proof, drinks are one of the fastest growing areas of the alcohol market. Favorite Post: The Single Most Important Bottle In Your Home Bar 22. Also, their guides to drinking in different destinations are amazing.
Fortunately, at my favorite restaurant in southern Portugal, Ocean, a sommelier introduced me to MURI Passing Clouds. moment—proof that flavor complexity and pleasure can exist without alcohol. While there are exceptions, like Zeronimo and Oceano Zero, I believe the broader wine industry needs a major, phoenix-like transformation.
Tim Riley first began reviewing energy drinks in 2021, when his wife joked that his habit of tasting sugary caffeine beverages with his skillset as a sommelier could make for a good TikTok bit. For a long time, zero-sugar formulations lagged behind their conventional brethren, he says (“Red Bull really didn’t seem to care,” he adds).
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