article thumbnail

Diageo Unveils First Paper-Based Bottle Trial For Johnnie Walker

The Whiskey Wash

For the first time, Johnnie Walker Black Label will be presented in a paper bottle. Credit: Diageo Following the recent unveiling of Johnnie Walker Blue Label Ultra , the lightest glass whisky bottle in the world, Diageo has revealed a second innovative packaging trial.

article thumbnail

Chivas Regal Debuts 25% Lighter Glass Bottle

The Whiskey Wash

The whisky is now housed in a glass bottle that weighs 25% less than the original 70cl bottle and fully recyclable outer packaging. Firstly, the bottle is slightly taller with more rounded shoulders. It is also embossed onto the base of the bottle. Read the full article at Chivas Regal Debuts 25% Lighter Glass Bottle

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Summer Party Cocktails

Chilled Magazine

Whiskey Whiskey Strawberry Lemonade (Batch Serve!) Ingredients 1 bottle Sagamore Rye Whiskey 24 oz. Strawberry Simple Syrup* Preparation Combine Sagamore Rye Whiskey, lemon juice, and strawberry simple syrup in a shaker with ice. Scotch , Whiskey Isle of Skye Smash Ingredients 2 oz Isle of Skye 12yr.75

article thumbnail

Johnnie Walker Unveils The World’s Lightest Whisky Bottle, Blue Label Ultra

The Whiskey Wash

Credit: Diageo Johnnie Walker , one of the world’s most beloved blended scotch whisky brands, has unveiled the Johnnie Walker Blue Label Ultra, believed to be the lightest whisky bottle. Diageo has stated that the “previously claimed ‘lightest weight scotch whisky bottle’ was launched by a UK retailer and weighed around 298 grams.”

article thumbnail

From Square Bottles to the Striding Man: How Johnnie Walker Became a Global Icon – Part 1

The Whiskey Wash

Celebrating the launch of The Whiskey Wash’s Johnnie Walker Advert Archive , a collection curating nearly 100 print advertisements from 1911 to 1963 – a series of three articles explores the key advertising decisions from the Johnnie Walker brand’s 19th-century origins to 21st-century global marketing.

article thumbnail

From Square Bottles to the Striding Man: How Johnnie Walker Became a Global Icon – Part 2

The Whiskey Wash

As photography replaced hand-drawn advertising illustrations, the ‘Striding Man’ was converted into a brand logo, appearing on bottle labels from 1960. The ‘Good work… good whisky’ series of adverts predominantly places a bottle of Johnnie Walker in the foreground, whilst a background scene depicts actions of wartime resilience.

article thumbnail

Whiskey Review: Old Forester 117 Series Scotch Cask Finish

The Whiskey Wash

. “We’ve been creating top-quality, rare and innovative expressions for 150 years, and this scotch whiskey captures our founder’s spirit in another rich and smooth liquid, which I recommend serving neat.” and in select Kentucky stores (likely also online).

Whiskey 91