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How a 19th-Century Bitters Brand Took America by Storm

Imbibe Magazine

Over five million bottles were sold in 12 months, and the demand is daily increasing.” Hundreds of bitter brands were being hawked, with most promoting not only exotic ingredients … but also an exhaustive list of maladies they could cure. How did it go from zero to five million bottles seemingly overnight? And mystery.

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TTB Establishes Official American Single Malt Category

Cheers

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has ratified a ruling that will officially create a recognized category for American single malt whiskey (ASM). Many ASM producers, as well as the American Single Malt Whiskey Commission ( ASMWC ), have applauded the long-coming decision.

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The Restaurant’s Guide to St. Patrick’s Day Promotions

SevenRooms

Whether the holiday falls on a weekday or weekend, it’s the perfect opportunity to boost sales with a special restaurant promotion or event. Patrick’s Day Promotion Ideas We’ve come up with ideas that are a little different from your standard St. Irish Whiskeys Offering a promotion on Irish whiskey is another unique draw.

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The Strange History of Medicinal Whiskey and Its Modern Revival

VinePair

Bootlegged and diluted whiskey, bathtub gin, and backwoods moonshine were indeed all consumed in great quantities in the era’s underground bars and speakeasies. But a lesser-known reality of Prohibition was that it was possible to legally acquire well-aged, bottled-in-bond bourbon and rye. What Did Medicinal Whiskey Taste Like?

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Better Drinks Take Flight

Imbibe Magazine

My tip is to mix those two together in a 100ml bottle before you go through security. A whiskey soda or a Gin & Tonic are both great staples,” he says. The airline’s customers enjoy more than a million bottles of Champagne each year. “In When you’re at 30,000 feet, grab a tequila on the rocks and a spare cup.

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National Bourbon Day

A Bar Above

Jump to Recipe Photo courtesy of Angel’s Envy Bourbon Apparently every June 14th , whiskey enthusiasts get a chance to celebrate one of the United States’ most beloved spirits. This day is specifically dedicated to appreciating bourbon, a whiskey that has become deeply ingrained in American history and culture.

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The Ultimate Guide to Elijah Craig

The Whiskey Wash

Elijah Craig Whiskey is a big name in bourbon. Its an American whiskey that has proved to be a reliable, versatile, affordable sipper and a bartender’s go-to for Old Fashioneds and Manhattan cocktails. According to legend, in 1789, Craig became the first distiller to age whiskey in new charred oak barrels.

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