Remove Bottling Remove Cocktail Culture Remove Waitstaff
article thumbnail

The 2024 Beer Growth Brands Award Winners

Cheers

Modelo also tapped into cocktail culture this past summer by teaming up with Dos Hombres mezcal to introduce the Mezcal Michelada. An updated tap handle that reinforces its branding, plus an investment in educating waitstaff, also boosted Blue Moon on-premise, according to Larsen. The company launched Heineken 0.0. —

Beer 75