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By 2024, the bottleservice boom has long fizzled and culture has taken a different stance on purchasing bottles at the club, particularly in New York City. The Rise and Fall Bottleservice is a relatively young concept. Since he started in 2011, he’s experienced firsthand the bottleservice slowdown.
Its neutral profile has made it a versatile component in everything from Espresso Martinis and Moscow Mules to two-ingredient dive bar highballs and popular shooters. Reportedly inspired by the traditional vodka-making process that the brand established in 1910, the liquid rests for exactly 10 months before bottling.
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