Is Craft Vodka Ready for Its Moment?
VinePair
SEPTEMBER 24, 2024
Often, distillers were just bottling bulk grain neutral spirit (GNS). Barr Hill has seen a positive response to its vodka, which is priced on the high end at about $70, in markets with strong cocktail culture and consumer curiosity about ingredients and process. Plus it was easy to produce. There’s nowhere to hide.”
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