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How to Turn Room Guests into Gold With Hotel F&B

SevenRooms

While room bookings will always be the main focus of your marketing efforts, hotel F&B doesn’t have to be the underdog. This means hotel operators have a golden opportunity to promote on-site food and beverage offerings alongside room bookings. Providing exclusive reservation access will make every guest feel like a VIP.

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14 Romantic Valentine’s Day Marketing Ideas to Woo & Win Guests

SevenRooms

Experiential gifting is on the rise, meaning it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions. Include pictures of them in your marketing emails, ads and social posts to promote reservations for Valentine’s Day. Let these menu items speak for themselves.

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Hollywood’s Halloween Hotspots: Nightlife Extravaganza

Club Bookers

And don’t forget to book your table ahead of time, as space fills up fast for their Halloween extravaganza! Book Warwick Get Your Freak on at Avalon’s Monster Bash Are you ready to party like a monster this Halloween? Partygoers, book your tickets now for LA’s most sinfully entertaining Halloween bash of the year!

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9 Holiday Party Tips to Drive Restaurant Profit

SevenRooms

From crafting and promoting irresistible holiday party offerings to streamlining your operations, we’ve got the recipe for turning the holidays into a season of abundance for your restaurant. Take advantage of Google’s event listing posts to promote public holiday parties your restaurant is hosting.

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit. So you’d need to set a threshold in your CRM that says “send XX emails max per week to each guest” and/or a priority where guests receive the VIP email over the other.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Promote Seasonal Winter Menus January is the perfect time to heat up your marketing efforts with a seasonal menu. also offers winter-themed upgrades through SevenRooms’ booking widget to drive incremental revenue. Pro Tip : Next holiday season, promote limited-time gift card deals to help drive traffic during your slower months.

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Why Restaurant Loyalty Isn’t One-Size-Fits-All

SevenRooms

Here’s an example: Mjølner , a luxury Viking- and Norse-inspired restaurant in Melbourne, Australia, uses SevenRooms’ reservation and customer relationship management (CRM) platform to collect data and manage their online bookings. This is how you go above and beyond — ultimately turning a repeat guest into a “VIP” or “Regular” faster.

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