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Experiential gifting is on the rise, meaning it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions. Include pictures of them in your marketing emails, ads and social posts to promote reservations for Valentine’s Day. Let these menu items speak for themselves.
While room bookings will always be the main focus of your marketing efforts, hotel F&B doesn’t have to be the underdog. This means hotel operators have a golden opportunity to promote on-site food and beverage offerings alongside room bookings. Providing exclusive reservation access will make every guest feel like a VIP.
And don’t forget to book your table ahead of time, as space fills up fast for their Halloween extravaganza! Book Warwick Get Your Freak on at Avalon’s Monster Bash Are you ready to party like a monster this Halloween? Partygoers, book your tickets now for LA’s most sinfully entertaining Halloween bash of the year!
From crafting and promoting irresistible holiday party offerings to streamlining your operations, we’ve got the recipe for turning the holidays into a season of abundance for your restaurant. Take advantage of Google’s event listing posts to promote public holiday parties your restaurant is hosting.
You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit. So you’d need to set a threshold in your CRM that says “send XX emails max per week to each guest” and/or a priority where guests receive the VIP email over the other.
Promote Seasonal Winter Menus January is the perfect time to heat up your marketing efforts with a seasonal menu. also offers winter-themed upgrades through SevenRooms’ booking widget to drive incremental revenue. Pro Tip : Next holiday season, promote limited-time gift card deals to help drive traffic during your slower months.
Here’s an example: Mjølner , a luxury Viking- and Norse-inspired restaurant in Melbourne, Australia, uses SevenRooms’ reservation and customer relationship management (CRM) platform to collect data and manage their online bookings. This is how you go above and beyond — ultimately turning a repeat guest into a “VIP” or “Regular” faster.
Assess the effectiveness of your booking channels. Or, it may highlight how much you’re spending on reservations made through third-party booking sites. This information can help you determine who to promote, who needs extra training and who to replace, ultimately reducing labor expenses and increasing profit margins.
OpenTable : Reviews on OpenTable can impact future bookings and your restaurant’s reputation. The team flags reviewers as VIPs in guest profiles so servers know to comp meals or drinks on their next visit. Take it one step further by DMing them a special offer for a future visit, like a percentage off or VIP table.
Assign a custom guest tag to each guest profile based on preferences and behaviors (like VIPs, Critics, Regulars, Big Spenders, Wine Lovers, etc.). For specific pricing information, book a call with the sales team. Pros OpenTable is both a consumer and restaurant solution that helps diners discover and book restaurant reservations.
Social Media Management Top Picks : Hootsuite , SocialPilot Twenty-nine percent of diners use social media to find new restaurants, according to SevenRooms’ Dining Discovery & Booking Report. While there’s no denying that social media is an effective way to reach customers, manually managing an omnichannel presence isn’t sustainable.
Photos by Dean Foreman Kelsey got his first big break starring in an MTV commercial promoting the movie Dick Tracy, where he played the lead alongside Warren Beatty, Madonna, and Al Pacino. My production company, Table 23, is named after the VIP table I served at during my twenties at the famous Ivy at The Shore in Santa Monica.
Converse and connect at book signings and meet-and-greets. And if you want to splurge, theres The Weekender Bundle , which includes a VIP Culinary Village experience and access to two of the fests marquee events.) Of course, the three-and-a-half-hour experience extends far beyond eating and drinking.
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