Patrón XO Cafe’s Unlikely Viral Life After Death
VinePair
DECEMBER 19, 2023
In the fall of 2021, when Patrón decided to discontinue XO Cafe, the tequila-based coffee liqueur the brand first launched in 1992, it seemed like a smart idea. Tequila sales were booming, up 30.1 Everybody’s drinking tequila. To be clear, it’s mostly not tequila connoisseurs who are chasing Patrón XO Cafe. It’s the No.
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