Patrón XO Cafe’s Unlikely Viral Life After Death
VinePair
DECEMBER 19, 2023
In the fall of 2021, when Patrón decided to discontinue XO Cafe, the tequila-based coffee liqueur the brand first launched in 1992, it seemed like a smart idea. percent, while coffee liqueur sales were flatlining. The Bacardi-owned brand surely figured: Why waste such a popular spirit in an unpopular liqueur?
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