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How to Turn Room Guests into Gold With Hotel F&B

SevenRooms

Providing exclusive reservation access will make every guest feel like a VIP. Provide a VIP Link to Front Desk and Concierge Services According to a Bloomberg survey , 69% of high-end travelers are willing to pay up to $500 per night for a hotel room, with 24% going as high as $1,000 for luxury experiences.

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit. So you’d need to set a threshold in your CRM that says “send XX emails max per week to each guest” and/or a priority where guests receive the VIP email over the other.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Tempt diners with happy hour specials and rotating deals to encourage reservations and walk-ins. Customers can add a bottle of Prosecco and chocolate souffle to their reservation or opt for a VIP table, bottle of champagne and dessert. Think cranberry “sangria,” peppermint “white Russians” and pomegranate “margaritas.”