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We’re Recapping Chilled 100 ELEVATE 2024: The Second Golden Age of the American Cocktail with Dale DeGroff and Ted Breaux

Chilled Magazine

Alcoholic beverages date back to 13,000 BCE, when the first evidence of brewing beer was documented. The distillation of medicinal liqueurs, emergence of punch and bitters, and commercialization of vermouth followed from 1500 CE to 1796 CE. was in its disco area, and the high-volume bar concept was introduced.

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At Modern Cocktail Bars, It’s Every Drink, Everywhere, All at Once. Is That Such a Bad Thing?

VinePair

And also people are realizing that at those high-end cocktail bars, those cocktails are very, very expensive and the margins are very tight. You need an element that is high-volume. It’s like, how can we provide a concept — two concepts that are great — and one is like a showroom and the other one is potentially high-volume.”

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