Craft Breweries Are Simplifying to Broaden Interest
Imbibe Magazine
SEPTEMBER 23, 2024
Sometime in the 2010s, consuming craft beer turned into a personality trait. Acquiring, drinking, and discussing beer in granular detail became an all-consuming hobby. The vast majority of people who walk into a liquor store probably don’t know who you are,” Sallee says. A bad experience with bitter beers can linger.
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