How a 19th-Century Bitters Brand Took America by Storm
Imbibe Magazine
JANUARY 8, 2024
If you were alive and even mildly sentient in the late 1860s, you would have been familiar with Drake’s Plantation Bitters. Starting from nowhere, these bitters suddenly seemed to be everywhere. Over five million bottles were sold in 12 months, and the demand is daily increasing.” Drake launched a product called Catawba Bitters.
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