Remove Beverage Sales Remove Liquor Remove Zero-Proof
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What It Takes to Run a World-Class Non-Alcoholic Beverage Program

VinePair

Walking into a bar or restaurant and seeing a collection of non-alcoholic drinks in various formats — beers, wines, mixed drinks — used to be a rare and pleasant surprise to those among us searching for zero-proof options that look and feel like traditional alcoholic drinks. But now, it’s a baseline expectation.

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Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?

VinePair

Small Victory Austin, Texas Credit: Small Victory via Instagram To attract business for Dry January this year, Small Victory in Austin launched a special menu with strictly NA options, which resulted in an 80 percent boost in non-alcoholic cocktail sales year-over-year. The Oakland Ferndale, Mich.

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