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Instagram Worthy Cocktails The restaurant added a new “#BrunchDrinking” small but impactful selection of cocktails to the breakfast, brunch and lunch menus, increasing beveragesales before Happy Hour and dinner time. But this is a reverse trend for us, and we have seen substantial increases in our liquor volumes.
I was the bar director for New York’s Momofuku until 2018 and when we added non-alcoholic drinks to our beverage programs we saw beveragesales increase overall. A few years later, I received a substantial investment from a big liquor conglomerate to launch my own line of non-alcoholic drinks.
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