Diageo Acquires Ritual Zero Proof
Cheers
SEPTEMBER 26, 2024
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S. households (21+) purchasing non-alc beverages spend $292 more than households exclusively purchasing alcohol-containing beer, wine or spirits.
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