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Call for More Cheer for Beer

Spiritz

Beer business in India is underdeveloped by any reckoning.The millstone around beer’s neck in India is really the perception that it is similar to and an add-on to liquor. Also, having the same retail structure for beer and liquor is an issue. Beer is globally the most dominant form of alcoholic beverage.

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This Week's Beer News: Metro on a Short Fuse

Guys Drinking Beer - Beer News

First up, some breaking news this afternoon: Short Fuse has announced that they were the ones who purchased the brand rights to Metropolitan Brewing , and will begin brewing Metro’s beers for sale from their Schiller Park taproom to start. Someone else making their beers without them being involved isn’t Metro to me.

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Significant Shift Towards Higher-Quality Beers

Spiritz

The Indian beer industry faces innumerable challenges in terms of pricing and government taxation that makes it out of reach for many a drinker who would like to experience beer in a pub or a permit room. The scenario, when it comes to remain competitive and adapt to drinking beer in India, is definitely changing.

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WB revises excise duty on alcohol

Spiritz

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. The strong beer segment will see an increase of 20-30 percent, and the mild beer segment by up to 40 percent.

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Ramping Up the Scotch Game

Spiritz

Given the fact that all the Co-founders of Cartel Bros LLP are from the liquor industry with an amazing collective experience, it was but natural that they would be keen observers of the trends unfolding in the industry. We wanted to stay away from products such as beer and there was a focus on hard liquor.

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Can the Beverage Industry Stand United Amid Anti-Alcohol Animosity on Multiple Fronts?

VinePair

Analysts for the trade group Wine and Spirits Wholesalers of America put the reality bluntly in a year-end 2023 report : Whether in beer, wine, or spirits, “growth is anything but certain.” Currently, beer and spirits are the two categories with the biggest beef. and was praised by beer, wine, and spirits groups alike.

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The Best and Worst Super Bowl Drinks Ads, Ranked (2024)

VinePair

While it’s usually a time when big beer and alcohol companies put their marketing dollars to work in an attempt to strike a chord with the masses, this year, we only got four beer ads this year— two before Usher’s halftime performance, and two after. Plus, there wasn’t a single liquor or wine ad. Not so much.

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