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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

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Here’s Why Your Fourth of July BBQ Will Cost More Than Ever This Year

VinePair

Cookout season is here, and that means stocking up on beer, beef, and buns. The report breaks down the cost per person across 10 key items: beer, soda, beef, buns, lettuce, cheese, tomato, chicken, chips, and ice cream. This year, beer, beef, soda, and lettuce make up 64 percent of the total cost.

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How to Turn Room Guests into Gold With Hotel F&B

SevenRooms

This means hotel operators have a golden opportunity to promote on-site food and beverage offerings alongside room bookings. Whether you have one on-site restaurant or three, use the marketing ideas below to promote hotel F&B reservations before and during guest stays. The same study found that U.S. hotel guests spend $367.5

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Why Younger Consumers Aren’t Drinking Wine

Cheers

But after bars and restaurants initially re-stocked their inventories, sales of wine decelerated while sales of spirits rose. Beers now come from thousands of small breweries and in a huge variety of styles. That’s a primary reason that Millennials have gravitated to beer and spirits rather than wine.

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DISCUS: U.S. Spirits Sales Flat in 2023, RTDs Boomed

Cheers

This represents the second year in a row that spirits supplier revenues have surpassed beer. (DISCUS) During its annual economic briefing for media and analysts on Feb. 7, DISCUS said that spirits market share totaled more than 42% in 2023, with steady gains over the past 14 years. Each point represents $890 million in supplier revenue.

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How Super Bowl Beer Ads Lost Their Way

VinePair

That said, when it comes to the United States’ brewing industry, comparing the way things are to The Way Things Were is a tried-and-true method for assessing beer’s rapidly shifting place in the national zeitgeist. And Super Bowl beer ads were pretty terrific. “A Hackneyed columnists’ crutches aside, it’s time to face reality.

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