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SAI launches membership drive

Spiritz

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Professional sommeliers will benefit from certifications, masterclasses, and access to international competitions.

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11 Restaurant Marketing Promotions for Easter and Passover

SevenRooms

Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Pro Tip: Don’t forget to promote your Easter or Passover celebration across every direct channel, including your website, marketing emails and social media, to ensure you reach as many customers as possible.

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Better Drinks Take Flight

Imbibe Magazine

Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. He’s the newly appointed head sommelier of Air France and head sommelier at Paris’ Hôtel de Crillon.

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How Negronis Support the Slow Food Negroni Week Fund

Imbibe Magazine

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

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Selecting the Best in Alcobev, Hospitality & Travel Retail

Spiritz

The jury had to consider nominees who had contributed significantly to the promotion of brands, policy shaping, and fostering industry growth. The panel also delved into discussions for the Fastest Growing Brand of the Year and Brand Promotion of the Year categories.

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2024 Bartender Spirits Awards Final Call For Entry. Enter Your Spirits Before April 24.

Bartender.com

2024 Bartender Spirits Awards Final Call For Entry. The 2024 Bartender Spirits Awards is all set to happen in May in Chicago and this year brings America’s top bartenders as judges. The awards are currently accepting entries for domestic spirits and the submission deadline for 2024 Bartender Spirits Awards is April 24.

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How brands can use London Spirits Competition to grow international markets

Bar Magazine

This triggered us to advertise medals through online and print media to promote the Headlands’ portfolio and further illustrate the unique selling points of our products. The Ambassadors selected are different personalities ranging from Masters of Wine, Master Sommeliers, Head Bartenders, Mixologisits, Instagramers, YouTubers and Writers.