Tales of the Cocktail

JUNE 17, 2024

Promote Inclusivity and Diversity: Creating an inclusive environment where everyone feels welcome is paramount. This nonprofit bartender and hospitality community garden not only provides a space for bartenders to grow their own ingredients but also fosters a sense of community and sustainability. Until we drink again, cheers!

Hospitality 111

Hospitality Promotion Promoter Highball 111

VinePair

DECEMBER 26, 2023

The recipe, which simply includes one sugar cube, a few dashes of Angostura bitters , and Champagne, was written by legendary bartender Jerry Thomas and first appeared in the “Bon Vivant’s Companion.” Created sometime in the 1930s, the Air Mail’s recipe was first recorded in a Bacardí promotional pamphlet.

Simple Syrup 124

Simple Syrup Bitters Mixologist Rum 124

VinePair

AUGUST 5, 2024

The Mule also ranked 10th on Drinks International’s annual compendium of the 50 most popular cocktails worldwide according to bartenders, behind the auspicious likes of the Negroni , Old Fashioned , Daiquiri , Espresso and Dry Martinis , and the Whiskey Sour. The rest was, as they say, history. The rest was, as they say, history.

Vodka 111

Vodka Beer Gin Bartending 111

VinePair

MAY 13, 2024

The Vodka Y Soda isn’t just a two-ingredient highball; they add guava and pasilla into the mix, and the result is refreshing and intensely flavorful. Romeo’s , helmed by alumni of fellow EV-staple Virginia’s, offers a chill spot for fancy drinks and basic highballs in an aesthetic that references the ‘90s. But it was like any disaster.

Vodka 112

Vodka Highball Bar Hospitality 112

Cheers

JANUARY 2, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. Strain into a highball glass with fresh ice. Add crushed or pebble ice.

Mocktails 105

Mocktails Simple Syrup Mixologist Zero-Proof 105

Cheers

JANUARY 3, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. Strain into a highball glass with fresh ice. Add crushed or pebble ice.

Mocktails 98

Mocktails Simple Syrup Mixologist Zero-Proof 98

VinePair

MAY 19, 2024

Their stunts have ranged from Voodoo dolls implanted with “Jackass” star Steve-O’s actual hair to enema kits backed by drummer Travis Barker, and as outrageous as these efforts may be, the products they’re promoting consistently sell out. And here, I do not think that was the case.” This I promise you.”

Stout 105

Stout Rum Beer Bar 105

VinePair

JANUARY 29, 2024

Average price: $28 Carpano Antica Formula 1786 A burly bartender staple, Carpano Antica serves the archetypal sweet vermouth profile, but with extra layers and nuance — like drinking a great bottle of red wine that’s spent some time in a decanter. Slightly fuller-bodied than other vermouths, it lends the Manhattan a plush, velvety texture.

Bitters 105

Bitters Whiskey Wine Highball 105

Tales of the Cocktail

JUNE 17, 2024

Promote Inclusivity and Diversity: Creating an inclusive environment where everyone feels welcome is paramount. This nonprofit bartender and hospitality community garden not only provides a space for bartenders to grow their own ingredients but also fosters a sense of community and sustainability. Until we drink again, cheers!

Hospitality 52

Hospitality Promotion Promoter Highball 52

Imbibe Magazine

FEBRUARY 5, 2025

This is the story of Atlanta-based bartender and educator Tiffanie Barriere. Once I got into the bartending world and started figuring things out, I was like, Okay, this is a highball. Thats when I decided to elevate the Seven & Seven, making a 7-Up syrup and getting all bartender on it. Hearing the order was enough.

Highball 192

Highball Bartending Bartender Club 192

Spiritz

NOVEMBER 15, 2024

Dynamics of Bar Takeovers On the emerging trend of bar takeovers, panelists explored the dynamics between brands, venues, consumers and bartenders as Ankur artfully mooted the topic before the panelists to deliberate. When bartenders tell a brand’s story in their own way, it feels natural. Give them maybe one hour to make a reel.

Bartender 97

Bartender Bartending Bar Mixologist 97

Mixologists

MARCH 14, 2025

Menu Engineering: How to Strategically Price & Promote Your Seasonal Coffee Cocktails ** Menu engineering is paramount for maximizing profitability. Promote your seasonal offerings through targeted social media campaigns, in-house signage, and staff recommendations. Quality glassware (martini glasses, mugs, highball glasses, etc.):

Bar 52

Bar Happy Hour Liqueur Infusions 52

Mixologists

FEBRUARY 5, 2025

This article will delve into that journey, exploring the evolution of Irish whiskey from its earliest beginnings as "holy water" to its current status as a beloved ingredient in classic and contemporary "highballs." It's a misconception that Irish whiskey is only suitable for simple highballs.

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Highball Whiskey Simple Syrup Bitters 52