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The Sazerac: The mysterious (and confusing) history of this iconic classic

Australian Bartender

Meanwhile, another New Orleans based businessman was importing brandy, specifically Sazerac-du-Forge et Fils cognac. The story then goes that phylloxera, a root disease which crippled France’s wine and brandy industry, made cognac hard to come by and so the indigenous rye whiskey was substituted, eventually becoming the norm.

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The Restaurant’s Guide to Christmas: Marketing & Promotion Ideas

SevenRooms

Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.

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Why the Mule Is the Ultimate Workhorse Cocktail

VinePair

The Mule also ranked 10th on Drinks International’s annual compendium of the 50 most popular cocktails worldwide according to bartenders, behind the auspicious likes of the Negroni , Old Fashioned , Daiquiri , Espresso and Dry Martinis , and the Whiskey Sour. The rest was, as they say, history.

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Does Plucky, Plum-Based Slivovitz Stand a Chance in Modern Cocktail Culture?

VinePair

Depth and Complexity In London’s cocktail world, fruit distillates in general are “mega trendy,” according to Alex Kratena, former head bartender at Artesian and the co-founder of both Tayēr + Elementary and Muyu liqueurs. That means that promotion of slivovitz and similar spirits often comes down to individuals. more aggressively.”

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Revel Avila: A New Agave Spirit and Category

Booze Business

It is interesting to note that Designation of Origin does not preclude drinkers from choosing Prosecco, Cava, and other sparkling wines; Brandy instead of Cognac; American Single Malt whisky instead of Scotch, etc. Bourbon, however, does not have to be made in Kentucky.

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Pisco Is Still Searching for Its Place on the American Back Bar

VinePair

Peruvian Pisco in particular — and for the purposes of this story the term “ Pisco ” will refer to Peruvian Pisco rather than the Chilean distillate of the same name — in theory ticks a lot of boxes for both bartenders and spirits enthusiasts. For one, like other grape-based brandies, Pisco has a season. It’s clear.

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The Wild And Crazy Drinks Of The University Of Alabama Strip Bars

PubClub

A cute and enthsiastic bartender at University of Alabama Strip bar Twelve 25 gets excited talking about The Tipsy Elephant drink. The Tipsy Elephant Ingredients: Lemon vodka, lemonade, brandy and peach schnapps. Price: $8 The Thumbprint Bartender Abby pours a shot of a Thumbprint at Unique, a bar on the University of Alabama Strip.

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