Remove Bartending Remove Beverage Sales Remove Zero-Proof
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What It Takes to Run a World-Class Non-Alcoholic Beverage Program

VinePair

Walking into a bar or restaurant and seeing a collection of non-alcoholic drinks in various formats — beers, wines, mixed drinks — used to be a rare and pleasant surprise to those among us searching for zero-proof options that look and feel like traditional alcoholic drinks. But now, it’s a baseline expectation.

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Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?

VinePair

But Brown also notes that as Dry January appeals more broadly, sober guests are being offered a fuller complement of NA beverage options. Non-alcoholic cocktails, once the butt of bartenders jokes, are being made with greater care and intention , and momentum continues to build around the alcohol-free spirit market.

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