Remove Bartending Remove Beverage Sales Remove Liquor
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Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?

VinePair

But Brown also notes that as Dry January appeals more broadly, sober guests are being offered a fuller complement of NA beverage options. Non-alcoholic cocktails, once the butt of bartenders jokes, are being made with greater care and intention , and momentum continues to build around the alcohol-free spirit market.

Bar 72
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What It Takes to Run a World-Class Non-Alcoholic Beverage Program

VinePair

I was the bar director for New York’s Momofuku until 2018 and when we added non-alcoholic drinks to our beverage programs we saw beverage sales increase overall. A few years later, I received a substantial investment from a big liquor conglomerate to launch my own line of non-alcoholic drinks.

Alcohol 95