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Patrick Blair is the Beverage Director at both City Cellar Wine Bar & Grill and Barrio. Beveragesales, marketing, and knowledge have always been a career passion of his. What advice would you give to bartenders out there looking to improve their craft? Have fun with your staff and make sure that they are upselling!
Patrick Blair is the Beverage Director at both City Cellar Wine Bar & Grill and Barrio. Beveragesales, marketing, and knowledge have always been a career passion of his. What advice would you give to bartenders out there looking to improve their craft? Have fun with your staff and make sure that they are upselling!
Virginia’s Copper Fox Distillery has been mixing up impressive craft cocktails at both their Sperryville and Williamsburg locations since the state loosened restrictions on on-site beveragesales (which still aren’t loose enough, if you ask most Virginia distillers).
There’s nothing wrong with someone ordering the drink that makes them happy at a bar, and on a busy night a Vodka Soda can be a godsend to a weeded bartender in a busy service well. One such bartender, pushing the boundaries in a market not known traditionally as a cocktail hub, is Miles Macquarrie of Kimball House in Decatur, Ga.
With this in mind, bartenders and beverage directors have grown increasingly interested in the new and small-batch rums popping up on shelves. To get to know the category better, we asked bartenders from across the country to share with us the new (and new to them!) bottles that have recently earned a spot on their back bars.
But Brown also notes that as Dry January appeals more broadly, sober guests are being offered a fuller complement of NA beverage options. Non-alcoholic cocktails, once the butt of bartenders jokes, are being made with greater care and intention , and momentum continues to build around the alcohol-free spirit market.
I was the bar director for New York’s Momofuku until 2018 and when we added non-alcoholic drinks to our beverage programs we saw beveragesales increase overall. Fortunately there is a growing cadre of beverage professionals who treat a guest’s need to avoid alcohol — for whatever reason — with the seriousness it deserves.
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