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Brandy and Cognac Trends for 2024

Cheers

What goes up must come down, and thats been the case with the brandy and Cognac category. Volume consumption for the brandy and Cognac category declined 10.2% Just one of the leading brands, Sazeracs Paul Masson brandy, posted growth in 2023, and that was a scant 0.3% in 2023 to pre-Covid levels of 12.8

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5 Drinks Bartenders Love to Make

Chilled Magazine

In cocktail bars, bartenders are creating their own spin on classic cocktails. To fight the monotony and repetition of making drinks the same way year after year, bartenders are designing drinks using seasonal ingredients and flavors and adding their own personal twists to them. They want to keep them fresh and exciting.

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The Ajabu Cocktail Festival Celebrates African Drinks Culture and Community

Imbibe Magazine

There are panel discussions and seminars on topics like the history of gin or cocktail clarification techniques, plus dozens of pop-ups where the international bar teams pair up with local bars to create a special menu highlighting local ingredients. The festival aims to be equal-parts educational and enjoyable.

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Cream Is Key to Decadent Cocktails

Imbibe Magazine

While cocktails made with dairy have been around for centuries, the golden age of cream cocktails was kicked off in the late 1960s by the Brandy Alexander. Improved Grasshopper New Orleans bartender Paul Gustings’ formula for the Grasshopper draws a better flavor balance from a unique mixture of liqueurs.

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3 Classic Cocktail Riffs using Coco Lopez for National Coconut Day

Chilled Magazine

Bartenders are discovering a wide range of cocktails that benefit from its rich, creamy coconut flavor. “It Gin , Liqueur Coconut Collins by Bartender Erin Rea Ingredients 2 oz. 9 Gin ¾ oz. Brandy , Rum Hennessy Piña Colada Ingredients 2 oz. Float a splash of cherry brandy on top. Waterloo No.

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Champagne Cocktails

Imbibe Magazine

Lady Washington A blend of citrus and elderflower contrasts the warming flavors of brandy and honey in this sparkling cocktail. Negroni Sbagliato While the Sbagliato is said to be the result of a busy bartender mistakenly using sparkling wine instead of gin in a Negroni , it turned out to be a pretty happy accident.

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Cream Cocktails: Where the Cocktail Bar Meets the Dairy Aisle

Imbibe Magazine

It was originally made with gin, but soon migrated to brandy. The Brandy Alexander —made with brandy, white crème de cacao, and cream, shaken to a silken frothiness—was soon knocking on the door of the classic cocktail canon. Bartender training included. And most are based on a simple algorithm.

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