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It’s hard to remember what the drinks world was like before SpeedRack co-founders Ivy Mix and Lynnette Marrero. For more than a decade, the global competition has championed women behind the bar while also raising money for breast cancer organizations. The general response was, “No, you’re a cocktail waitress.”
Examples of past Tales Catalysts include: Lynnette Marrero (2012 Honoree) and Ivy Mix (2014 Honoree) Founders of SpeedRack, an all-female high-speed bartending competition designed to highlight emerging women and femme-identifying talent in the cocktail industry while supporting those impacted by breast cancer.
It may be tempting to plunk down gobs of cash for these offerings, especially since they may turn heads when displayed on a home bar, but they will likely transform into dust magnets if they hold lousy juice. Fionna Gemzon, bar manager, None of the Above , St. Louis “ Cayéya Blanco Tequila.
The 2024 conference lineup is no exception, featuring another stellar slate of curated educational seminars; Beyond the Bar activations; Brand-Hosted Events; Day of Service; Meet the Distillers; New Orleans Cocktail Tours; the annual Spirited Awards ® ; Tales Catalyst; and more. Futures Lab The Future of A.I.
The 2024 conference lineup is no exception, featuring another stellar slate of curated educational seminars; Beyond the Bar activations; Brand-Hosted Events; Day of Service; Meet the Distillers; New Orleans Cocktail Tours; the annual Spirited Awards ® ; Tales Catalyst; and more. Futures Lab The Future of A.I.
Bar Convent Brooklyn, June 11th and 12th, in Industry City brings a unique opportunity to meet, connect, and celebrate liquid culture with fellow bar, restaurant, and spirits industry professionals. Can you share any highlights or exciting developments we can expect at Bar Convent Brooklyn this year?
It wasn’t until Netflix released “Drink Masters” in 2022 that the average bar guest realized mixing cocktails could be a competitive sport. “It In 2023, Diageo World Class documented the event via Spirit on Prime, while other brands have streamed their comps on YouTube, further expanding the visibility of the competitive bar world.
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