The Whiskey Wash

SEPTEMBER 16, 2024

Scotch whisky exports have taken a huge hit in the first half of 2024. The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. billion compared to the same period in 2023.

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The Whiskey Wash

OCTOBER 6, 2024

Celebrating the launch of The Whiskey Wash’s Johnnie Walker Advert Archive , a collection curating nearly 100 print advertisements from 1911 to 1963 – a series of three articles explores the key advertising decisions from the Johnnie Walker brand’s 19th-century origins to 21st-century global marketing.

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The Whiskey Wash

SEPTEMBER 29, 2024

You can see a clip from the episode at the bottom of this article. After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014.

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The Whiskey Wash

JULY 26, 2024

Speaking of Whisky Highballs, this is one of the serving suggestions promoted by Johnnie Walker on the brand’s website. Read the full article at The Ultimate Guide To Johnnie Walker Red Label If you find it the perfect base for a Whisky Highball, then keep a bottle on your bar. How Is The Whisky Best Enjoyed?

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The Whiskey Wash

JULY 26, 2024

Speaking of Whisky Highballs, this is one of the serving suggestions promoted by Johnnie Walker on the brand’s website. Read the full article at The Ultimate Guide To Johnnie Walker Red Label If you find it the perfect base for a Whisky Highball, then keep a bottle on your bar. How Is The Whisky Best Enjoyed?

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The Whiskey Wash

OCTOBER 1, 2024

This excellent integrated experience also includes promotion of the campaign on Netflix’s ad-supported plan, so our members can pick up the perfect pairing of Johnnie Walker and Netflix for the series release this December.” Read the full article at The Complete Rundown On Johnnie Walker’s Squid Game Collaboration

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The Whiskey Wash

MAY 26, 2024

This is a strategy that has lasted decades, as we can see from the hilarious Chanel parody that Ardbeg used to promote the Ardbeg 1965 in 2005. Read the full article at The Genius Marketing of the Ardbeg 1965 , it is clear that the distillery is very tongue-in-cheek with its marketing.

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The Whiskey Wash

JULY 18, 2024

Despite the global downturn in demand for whisky during the ensuing decade, The Macallan remained popular and focused heavily on promoting the emerging single malt category. We have a bottle of The Macallan 12 Year Old BAe Jetstream, bottled in the 1980s, listed on The Whiskey Wash Shop for just $2,917.

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The Whiskey Wash

JULY 4, 2024

Then, in 2000, the distillery launched its first 10 Year Old and founded the Ardbeg Committee to promote the brand overseas and offer exclusive benefits to members. Read the full article at Ardbeg Y2K Is Officially On Sale If you did not register, never fear, you still have the opportunity to purchase the bottle here.

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The Whiskey Wash

APRIL 11, 2024

Joe Wilson, Head Curator and Spirits Specialist at Whisky Auctioneer added: “It has been a privilege for us to support the OurWhisky Foundation in providing not just a platform for this ground-breaking sale, but also to promote the contributions of women to the industry as a whole.

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The Whiskey Wash

SEPTEMBER 18, 2024

Some scotch whisky fans do not count the Islands as a distinct region, instead including them with the Highlands and Lowlands. In this article, I will be defining the Islands as its own region. There was almost no promotion surrounding the Glenfarclas Biohazard release, meaning that it has flown under the radar somewhat.

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The Whiskey Wash

AUGUST 17, 2024

This is technically correct, as it is just a contraction of the word ‘Scottish’, and will be seen on most scotch whisky labels. It is just an easier way to refer to whisky distilled, matured, and bottled in Scotland, according to the rules promoted by the Scotch Whisky Association (SWA). Does it distinguish between the two?

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The Whiskey Wash

APRIL 20, 2024

The SWA invited Bessie to tour North America as the SWA’s spokesperson between 1961-64, resulting in her becoming an instrumental figure in the global promotion of Scotch whisky in the latter half of the 20 th century. Read the full article at Hunter & Williamson, Laphroaig’s Biggest Influences

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The Whiskey Wash

OCTOBER 22, 2024

This article delves into some of the most memorable whisky moments in cinema, highlighting the rare and collectible bottlings that have shared the spotlight with legendary actors and unforgettable characters. Read Mark’s article here to learn more. Interestingly, The Macallan 50 Year Old Anniversary Malt is also not 50 years old.

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The Whiskey Wash

DECEMBER 7, 2024

House of Hazelwood, a revered name in the realm of rare scotch whisky, has long embraced the artistry of fermentation, producing unconventional and remarkable flavor profiles that elevate its well-aged expressions. This article explores the role of esters in shaping the distinctive flavors of House of Hazelwood whiskies.

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The Whiskey Wash

MARCH 3, 2025

Each Folio preserves a moment when whisky advertising transformed from mere product promotion to storytelling art form. For those who appreciate both fine Scotch and marketing creativity, Folio 8 delivers a tangible connection to the golden age of whisky advertising that shaped how we perceive single malts today.

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The Whiskey Wash

JANUARY 26, 2025

This article traces The Macallan’s evolution from its early days as the Elchies distillery to its current status as a luxury brand. Then, in 2024, The Macallan celebrated its bicentenary in style, releasing the TIME : SPACE Collection , featuring an 84 Year Old single malt – the oldest scotch whisky in the world.

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The Whiskey Wash

MARCH 8, 2025

On the 1st of January 2000, the Ardbeg Committee a worldwide group of fans and enthusiasts was officially founded, promoting knowledge and enjoyment of Ardbeg and with the aim of ensuring the Ardbeg distillery never closes again. Read the full article at The Remarkable History and Revival of Ardbeg Distillery

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The Whiskey Wash

NOVEMBER 21, 2024

Read the full article at The Glenturret Wins Big At The Walpole British Luxury Awards 2024 Partnering with Positive Luxury is a force for good that we are proud to be a part of and we continue to be inspired by the progressive work of other certified premium brands at such a critical time to make a difference.”

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The Whiskey Wash

OCTOBER 29, 2024

Johnnie Walker Princes Street has also gained an impressive “Net Promoter Score” of 85, which measures customer experience. We’d like to thank our colleagues in the Scotch Whisky Association and VisitScotland for their continued support as we work together to showcase Scotch, and Scotland, to the world.

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The Whiskey Wash

NOVEMBER 24, 2024

This article traces the evolution of Black Bowmore from its initial release in 1993 to the coveted collector’s item it is today. As knowledge of whisky, cask types, and maturation increased amongst enthusiasts the industry redefined the means by which limited edition bottlings were marketed and promoted.

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The Whiskey Wash

JANUARY 5, 2025

This article explores the intertwined narratives of Clynelish and Brora, from their origins in the tumultuous era of the Highland Clearances to their contrasting fates in the modern whisky market. Read the full article at Clynelish & Brora: Two Distilleries, One Story

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