Cheers

FEBRUARY 18, 2025

Her advocacy for underrepresented wineries, particularly women winemakers, promotes diversity in the wine industry. The biggest challenge she has faced and overcome in her career is being in spaces where no one looked like me. McFaddens focus on education and inclusivity continues to elevate the industry and inspire others.

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Sommelier Tequila Promoter Promotion 95

Imbibe Magazine

MAY 15, 2024

From there it grew into an idea to not make fun so much, but to support and promote. We thought of making a few cheeky videos of women bartending and calling it Speed Rack, to almost make fun of the lack of women. That’s how it started.

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Speed Rack Bartending Bartender Promoter 304

The Whiskey Wash

APRIL 17, 2025

Each promotional bottle distributed worldwide represents a 3 donation to Blue Marine. Read the full article at Talisker Launches ‘The Wild Blue’ In Ocean Conservation Group Partnership If water is added, a drop highlights the wine-like fruity sweetness and spreads the pepper across the whole palate.

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Promoter Promotion Wine Bottling 78

Imbibe Magazine

SEPTEMBER 18, 2024

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

Hospitality 269

Hospitality Sommelier Promoter Promotion 269

Imbibe Magazine

MAY 2, 2024

Steven never wanted the limelight, and he studiously avoided the kind of self-promotional brand-building that’s become ubiquitous in the world. After I broke the news, he started laughing, and I could picture him at the other end of the phone, rubbing his forehead and shaking his head.

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Bartending Bartender Bartending School Bar 290

Imbibe Magazine

JUNE 10, 2024

His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I “In fact, Air France is the only airline company in the world to offer Champagne glasses to their clients in economy class,” says Thuizat.

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Sommelier Zero-Proof IPA Wine 277

VinePair

DECEMBER 23, 2024

It basically promotes a healthier relationship with drinking and alcohol, so Im all for it. The article What Is Zebra Striping? There is also a hope within the industry that this evolving prominence within barspeak eventually makes it a routine option for those who wish to be more mindful of what theyre consuming during a night out.

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Alcohol Bartending Bartender Hospitality 98

VinePair

APRIL 25, 2025

during the 70s after the Bahamas Tourist Board began heavily promoting the drink. Image retrieved from jamurka via stock.adobe.com The article 7 Cocktails to Make with Coffee Liqueur That Arent Espresso Martinis appeared first on VinePair.

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Liqueur Rum Simple Syrup Vodka 71

Dry Atlas

JANUARY 22, 2025

Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. In this article, well explore when zebra striping works, why it fails with functional beverages, and how to embrace a more intentional approach to NA drinking. The short answer: trouble. The short answer: trouble.

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Promoter Promotion Mocktails Alcohol 52

VinePair

FEBRUARY 21, 2025

The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is. Listen Online Listen on Apple Podcasts Listen on Spotify The article The VinePair Podcast: Varietal Wine Still Reigns Supreme appeared first on VinePair.

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Wine Pilsner Sommelier IPA 59

A Bar Above

JUNE 7, 2024

While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. Johnson in 1964– There was even an Act of Congress and everything! I mean, did it begin in1964?

Bar Spoon 209

Bar Spoon Whiskey Alcohol Promoter 209

VinePair

DECEMBER 2, 2024

It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health. The article Light Years: Has Britain Finally Fallen for Low-Calorie Beer? Armstrong is still in the show; Holmes appeared in a single series). appeared first on VinePair.

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Beer IPA Alcohol Craft Beer 99

The Whiskey Wash

APRIL 25, 2024

Director of Marketing and Branding, and former professional snowboarder, Matt Hammer commented: “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle. Read the full article at Shelter Distilling To Open New Location In Montrose, Colorado

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Promoter Promotion Gin Whiskey 105

The Whiskey Wash

DECEMBER 15, 2024

Less char gives you a bigger red layer which promotes more flavor at the start of the aging process, but a longer char like Elijah Craigs creates a smaller red layer that is activated over a longer period. Read the full article at The Ultimate Guide to Elijah Craig An all-important red layer also forms underneath the blackened char.

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Whiskey Promoter Promotion Bottling 97

VinePair

MARCH 15, 2024

. “It doesn’t serve anyone to dismiss experimentation or innovation,” says VinePair managing editor Tim McKirdy, “but within gin, the biggest trend in recent years has been promoting uncommon and unusual botanicals. This article is sponsored by Junipero Gin. You only live one life. Why not live it boldly?

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Gin Bar Tools Promoter Promotion 116

The Whiskey Wash

SEPTEMBER 22, 2024

Celebrating the launch of The Whiskey Wash’s Johnnie Walker Advert Archive , a collection curating nearly 100 print advertisements from 1911 to 1963 – a series of three articles explores the key advertising decisions from the Johnnie Walker brand’s 19th-century origins to 21st-century global marketing.

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Bottling Promoter Promotion Whiskey 98

Spiritz

FEBRUARY 11, 2025

RHG claims it to be India’s first restaurant exclusively dedicated to offering and promoting Indian beverages, with the menu featuring a curated selection of drinks that enhance the culinary experience. The experience is further complemented by artisanal beverages, carefully crafted to elevate the flavours.

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Club Promoter Promotion 70

The Whiskey Wash

JUNE 14, 2024

Their surprise performance wowed the crowds at the Distillery during Fèis and we’re excited to see our partnership flourish and mature, allowing us to access a completely new audience in the places Skerryvore’s tour will take them to as they promote Scottish music and culture.”

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Promoter Promotion Bottling Scotch Whiskey 98

The Whiskey Wash

FEBRUARY 28, 2024

The project will also provide a steady income for regional farmers, promoting “agricultural diversity and stability” This investment comes after Pernod Ricard faced legal issues in the country. Read the full article at Pernod Ricard Invests $217 Million in a New Indian Whisky Distillery

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Liquor License Promoter Promotion Liquor 111

The Whiskey Wash

OCTOBER 11, 2024

As one of the most prominent entertainment figures of the 21st century, with 32 Grammys under her belt, Beyoncé certainly has the platform needed to promote whisky to a wider audience. Read the full article at Review: Beyoncé’s SirDavis Whisky

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Promoter Promotion Club Whiskey 97

The Whiskey Wash

OCTOBER 3, 2024

Up to that point many cask investment companies had promoted the potential of cask investment by giving the 10 year average return rate as 582%. Despite this many modern cask investment companies continued to use this figure to promote their casks until January 2024. The data is therefore unrelated to the potential of casks.

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Promoter Promotion Bottling 98

The Whiskey Wash

JANUARY 6, 2025

Dry January has become an annual trend to promote a healthy and sober start to the new year. Read the full article at Gen Z Rejects Dry January As Low-ABV Culture Takes Hold, Greene King Study Shows

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Pub Alcohol Promoter Promotion 52

VinePair

JUNE 24, 2024

The post, which was intended to promote the team’s season ticket package, sparked a flurry of similar posts from other college football teams claiming to offer even cheaper brews at their respective stadiums. Students took to the comments section to confirm that the stadium slings brews for $3 a pop. Probably nothing.

Beer 105

Beer Promoter Promotion Alcohol 105

The Whiskey Wash

AUGUST 28, 2024

We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.” It hosts conferences, provides certification programs, and conducts annual competitions to promote excellence in distilling. Read the full article at St.

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Promoter Promotion Vodka Whiskey 98

VinePair

OCTOBER 13, 2024

Austin Farina, beverage director, MML Hospitality Restaurants , Austin, Texas “Although I love when anyone is promoting wine, ‘low-calorie’ white wine doesn’t make sense in the way that some influencers have been promoting it. Sancerre has been suffering shortages, which are contributing to the price hikes.” You won’t be sad!”

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Wine Sommelier Promoter Promotion 124

The Whiskey Wash

APRIL 5, 2024

The ACL promotes the sport as one that “Anyone Can Play, Anyone Can Win”. Read the full article at Seagram’s 7 Crown Becomes The Official Whiskey Sponsor Of The American Cornhole League ” Cornhole is played by an estimated 50 million people across 25 countries every year.

Whiskey 103

Whiskey Highball Promoter Promotion 103

VinePair

FEBRUARY 26, 2024

This week’s topic was prompted by a recent article that bashed the work influencers do to promote food and beverage programs. Can It Ever Be More Than a Passion Project? appeared first on VinePair.

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Promoter Promotion Bar 94

The Whiskey Wash

MAY 13, 2024

From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme. In promotion, the brand has released the limited-edition, Ballantine’s True Music Icons, celebrating iconic and timeless artists and bands.

Nightclub 105

Nightclub Promoter Promotion Bottling 105

The Whiskey Wash

SEPTEMBER 19, 2024

This article contains affiliate links, we will receive a commission on any sales we generate from it. But don’t worry, this does not affect anything we promote. Read the full article at Catch of the Day: Talisker Skye for £25.50 (45% off RRP) This is a bit more like salt and pepper shakers have been knocked into the glass.

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Promoter Promotion Bottling Wine 98

The Whiskey Wash

JULY 19, 2024

For this article, I will be focusing solely on Gold medal-winning cask-finished bourbons. The mash bill is described only as “a bourbon mash bill” by the promotional video on Breckenridge’s website. In this article, we have seen various levels of transparency about varying parts of the whiskey-making and cask-finishing process.

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Stout Whiskey Beer Wine 119

The Whiskey Wash

AUGUST 19, 2024

The Kentucky Distillers’ Association The Kentucky Distillers’ Association (KDA) was founded in 1880 by prominent distillers to protect the state’s whiskey industry and promote fair business practices. Read the full article at Kentucky Bourbon Hall of Fame To See Five New Members This September

Whiskey 111

Whiskey Promoter Promotion Hospitality 111

The Whiskey Wash

AUGUST 19, 2024

The non-profit was established in 2022 by whisky writer and consultant Becky Paskin and aims to challenge outdated stereotypes that often define the whisky world, promoting greater representation of women and marginalized groups. Read the full article at OurWhisky Foundation Partners With Bar Convent Berlin For 2024 Trade Show

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Bar Promoter Promotion Scotch Whiskey 98

VinePair

FEBRUARY 26, 2024

Though the term appeared in an article in The New York Times in 1975, the concept of a wine lake made its way into the public sphere in the early aughts when Europe entered a full-on financial crisis due to excess wine. And for a time, this strategy seemed to work.

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Wine Promoter Promotion Alcohol 105

Cheers

SEPTEMBER 30, 2024

It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. Coors Light was also recognized by our survey participants for Best Advertising & Promotion. The brand gained share during the pandemic, as consumers went back to their core brands, he notes.

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Beer Waitstaff Promoter Promotion 104

The Whiskey Wash

MAY 21, 2024

Also included in the top prize was $500 in cash, seasonal menu inclusion at Acme Feed & Seed, a cocktail set from Cocktail Kingdom, and promotion via Tennessee Whiskey Trail outlets. Read the full article at The Results From ‘Top of the Rocks’ Cocktail Competition Are In

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Whiskey Promoter Promotion Gin 98

VinePair

SEPTEMBER 17, 2024

This article is part of our Cocktail Chatter series, where we dive into the wild, weird, and wondrous corners of history to share over a cocktail and impress your friends. The rumored clause was referenced by American filmmaker Rian Johnson in a 2020 interview with Vanity Fair while promoting murder mystery “Knives Out.”

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Promoter Promotion 98

VinePair

JUNE 5, 2024

Select restaurants throughout these cities will offer special promotional programs such as by-the-glass offerings and unique educational opportunities. This article is sponsored by Franciacorta DOCG. The article Take A Closer Look at Franciacorta DOCG With an Expert Mapmaker appeared first on VinePair.

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Wine Promoter Promotion Bottling 111