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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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Drink of the Week: Ghia Berry Aperitif

Imbibe Magazine

And Ghia Berry Aperitif, which debuted last month, makes it especially easy. This zero-proof aperitif combines strawberry juice, fermented jasmine green tea, Lapsang Soughong tea, and black currant juice. 38, drinkghia.com The post Drink of the Week: Ghia Berry Aperitif appeared first on Imbibe Magazine.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

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Loews Launches ‘Free Spirited’ Beverages

Cheers

No-ABV options include the Boulevard of Broken Dreams at the Loews Philadelphia Hotel, a barrel-aged Boulevardier made with Lyre’s whiskey, Aperitif Rosso and Italian Orange. launched its Zero Proof, Zero Judgment beverage program in 2021. The Pineapple-Matcha-Jito at Live! For instance, Hyatt Hotels Corp.

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A Beginner’s Guide to Stocking Your Non-Alc Bar Cart

Dry Atlas

Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch. Because vodka doesn’t taste “good.” I grew into them.