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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Drink of the Week: Ghia Berry Aperitif

Imbibe Magazine

And Ghia Berry Aperitif, which debuted last month, makes it especially easy. This zero-proof aperitif combines strawberry juice, fermented jasmine green tea, Lapsang Soughong tea, and black currant juice. 38, drinkghia.com The post Drink of the Week: Ghia Berry Aperitif appeared first on Imbibe Magazine.

Aperitif 201
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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

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Review: Lyre’s Non-Alcoholic Italian Spritz and Amalfi Spritz

Drinkhacker

With non-alcoholic spirits on the rise, the aperitif space has of late taken center stage as one of the most promising sectors for exploration. Reviewed herein: One in a full bottle and one in single-serve cans, courtesy of The Zero Proof. Thank a sizeable rhubarb note and a light medicinal quality for that effort.

Alcohol 87
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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla. Price: $30 / 25.4 Price: $39 / 23.7

Alcohol 98