Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Zero-Proof 107

Zero-Proof Aperitif Tequila Rum 107

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

Zero-Proof 101

Zero-Proof Aperitif Alcohol Liquor 101

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

Zero-Proof 98

Zero-Proof Aperitif Alcohol Liquor 98

Cheers

APRIL 17, 2024

No-ABV options include the Boulevard of Broken Dreams at the Loews Philadelphia Hotel, a barrel-aged Boulevardier made with Lyre’s whiskey, Aperitif Rosso and Italian Orange. launched its Zero Proof, Zero Judgment beverage program in 2021. The Pineapple-Matcha-Jito at Live! For instance, Hyatt Hotels Corp.

Zero-Proof 111

Zero-Proof Aperitif Mixology Mixologist 111

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 101

Zero-Proof Aperitif IPA Alcohol 101

VinePair

JANUARY 7, 2024

Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $30 / 25.4

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

Dry Atlas

APRIL 24, 2024

Non-alcoholic spirits are distilled beverages that emulate the flavor profiles of traditional spirits like gin and whiskey, but without the alcohol content. Whiskey Capturing the rich, oaky, and often caramel undertones of whiskey without alcohol is an art. Learn more about non-alc whiskey via our comprehensive guide.

Alcohol 52

Alcohol Mocktails Zero-Proof Gin 52