Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Zero-Proof 105

Zero-Proof Aperitif Tequila Alcohol 105

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

Zero-Proof 71

Zero-Proof Aperitif Alcohol Beer 71

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

Zero-Proof 76

Zero-Proof Aperitif Alcohol Liquor 76

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 77

Zero-Proof Aperitif IPA Alcohol 77

VinePair

JANUARY 7, 2024

Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $30 / 25.4

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

Dry Atlas

FEBRUARY 28, 2024

Ritual Zero Proof Ritual Zero Proof takes a holistic approach, mirroring the complexities of alcoholic gins. It boasts a well-rounded profile with not just juniper, but also undertones of herbs and spices. Its botanical range is vast, ensuring that every sip unfolds layers of flavor. Stir well until chilled.

Gin 52

Gin Alcohol Mocktails Zero-Proof 52

Dry Atlas

APRIL 24, 2024

Non-alcoholic spirits are distilled beverages that emulate the flavor profiles of traditional spirits like gin and whiskey, but without the alcohol content. Whiskey Capturing the rich, oaky, and often caramel undertones of whiskey without alcohol is an art. Learn more about non-alc whiskey via our comprehensive guide.

Alcohol 52

Alcohol Mocktails Zero-Proof Gin 52