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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

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Loews Launches ‘Free Spirited’ Beverages

Cheers

No-ABV options include the Boulevard of Broken Dreams at the Loews Philadelphia Hotel, a barrel-aged Boulevardier made with Lyre’s whiskey, Aperitif Rosso and Italian Orange. launched its Zero Proof, Zero Judgment beverage program in 2021. The Pineapple-Matcha-Jito at Live! For instance, Hyatt Hotels Corp.

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Your Guide to Non-Alcoholic Gins

Dry Atlas

Ritual Zero Proof Ritual Zero Proof takes a holistic approach, mirroring the complexities of alcoholic gins. It boasts a well-rounded profile with not just juniper, but also undertones of herbs and spices. Its botanical range is vast, ensuring that every sip unfolds layers of flavor. Stir well until chilled.

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Your Guide to Non-Alcoholic Spirits

Dry Atlas

Non-alcoholic spirits are distilled beverages that emulate the flavor profiles of traditional spirits like gin and whiskey, but without the alcohol content. Whiskey Capturing the rich, oaky, and often caramel undertones of whiskey without alcohol is an art. Learn more about non-alc whiskey via our comprehensive guide.

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