Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Zero-Proof 99

Zero-Proof Aperitif Tequila Alcohol 99

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

Zero-Proof 76

Zero-Proof Aperitif Alcohol Beer 76

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

Zero-Proof 76

Zero-Proof Aperitif Alcohol Liquor 76

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 77

Zero-Proof Aperitif IPA Alcohol 77

Dry Atlas

SEPTEMBER 25, 2024

Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch. This is the shot you won’t regret in the morning.

Zero-Proof 52

Zero-Proof Bar Vodka Gin 52

Dry Atlas

APRIL 24, 2024

Tequila Crafting a non-alcoholic version of this agave spirit is no small feat. Tequila’s distinct earthy and sometimes peppery notes are captured using a blend of botanicals and flavors that mimic its unmistakable profile. Ideal for virgin margaritas, non-alcoholic tequila brings the taste of Mexico to the alcohol-free table.

Alcohol 52

Alcohol Mocktails Zero-Proof Gin 52

VinePair

JANUARY 7, 2024

Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla. Price: $30 / 25.4

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98