Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Zero-Proof 107

Zero-Proof Aperitif Tequila Rum 107

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

Zero-Proof 101

Zero-Proof Aperitif Alcohol Liquor 101

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

Zero-Proof 97

Zero-Proof Aperitif Alcohol Liquor 97

Dry Atlas

SEPTEMBER 25, 2024

Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch. I grew into them.

Zero-Proof 98

Zero-Proof Bar Vodka Gin 98

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 91

Zero-Proof Aperitif IPA Alcohol 91

VinePair

JANUARY 7, 2024

Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla. Price: $30 / 25.4 Price: $39 / 23.7

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

Bar Magazine

FEBRUARY 21, 2025

CINCOs drinks list, presented in a hand-made menu in collaboration with Mexican artist Cactus Studio, comprises 5 agave, 5 Mexican spirit and 5 considered non-alcoholic cocktails made from zero proof distillates and Mexican ingredients.

Bar 52

Bar Zero-Proof Liqueur Tequila 52