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Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.
On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual ZeroProof Non-Alcoholic Spirits. Ritual ZeroProof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual ZeroProof is also currently the sixth-largest NA brand in the world by value.
Initially conceived as a medicinal liquor, gin has its roots in the juniper-infused spirits produced by monks and alchemists across the continent. Ritual ZeroProof Ritual ZeroProof takes a holistic approach, mirroring the complexities of alcoholic gins. Stir well until chilled.
These spirit alternatives are especially remarkable given that many of their alcoholic corollaries are high proof spirits, which are harder to replicate in a non-alc option. Ritual One of the first brands ever stocked at Spirited Away, Ritual ZeroProof ’s spirit and aperitif alternatives remain fan favorites years later.
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