Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

Zero-Proof 101

Zero-Proof Aperitif Alcohol Liquor 101

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

Zero-Proof 98

Zero-Proof Aperitif Alcohol Liquor 98

Dry Atlas

FEBRUARY 28, 2024

Initially conceived as a medicinal liquor, gin has its roots in the juniper-infused spirits produced by monks and alchemists across the continent. Ritual Zero Proof Ritual Zero Proof takes a holistic approach, mirroring the complexities of alcoholic gins. Stir well until chilled.

Gin 52

Gin Alcohol Mocktails Zero-Proof 52

Dry Atlas

APRIL 24, 2024

These spirit alternatives are especially remarkable given that many of their alcoholic corollaries are high proof spirits, which are harder to replicate in a non-alc option. Ritual One of the first brands ever stocked at Spirited Away, Ritual Zero Proof ’s spirit and aperitif alternatives remain fan favorites years later.

Alcohol 52

Alcohol Mocktails Zero-Proof Gin 52