Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Zero-Proof 111

Zero-Proof Aperitif Tequila Alcohol 111

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

Zero-Proof 79

Zero-Proof Aperitif Alcohol Beer 79

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

Zero-Proof 91

Zero-Proof Aperitif Alcohol Liquor 91

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 91

Zero-Proof Aperitif IPA Alcohol 91

VinePair

JANUARY 7, 2024

Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $30 / 25.4

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

Dry Atlas

FEBRUARY 28, 2024

Gin, celebrated for its aromatic blend of juniper berries and botanicals, has long held a revered place in the world of spirits. But, as the non-alcoholic movement continues to grow, a new wave of non-alc gins has emerged, promising the familiar flavors without the alcohol. Soon, the gin craze began. What is non-alcoholic gin?

Gin 52

Gin Alcohol Mocktails Zero-Proof 52

Dry Atlas

SEPTEMBER 25, 2024

Gin Monday Gin I have tried so many gin alternatives… I hated gin as a drinker, but as a sober mom, a quality G&T tastes like cheating in the best way possible. Monday Gin tastes like gin. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch. It packs a punch.

Zero-Proof 52

Zero-Proof Bar Vodka Gin 52