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Therefore, the key to success in the competitive landscape of travel retail liquor sales in the country lies in understanding the customers' perspective and crafting an offering that addresses their desires and concerns. At HOE, wines and alcoholic beverages' contribution has risen from 2 percent to 4 percent.
For a variation, some bartenders incorporate sparkling wine to create a Vesper Martini, adding complexity to this classic cocktail: Ingredient Measurement Purpose Gin or Vodka 2-3 oz Base spirit Dry Vermouth 0.5-1 Creating a signature Margarita can enhance customerservice skills and demonstrate expertise in mixology.
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