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Loews Launches ‘Free Spirited’ Beverages

Cheers

No-ABV options include the Boulevard of Broken Dreams at the Loews Philadelphia Hotel, a barrel-aged Boulevardier made with Lyre’s whiskey, Aperitif Rosso and Italian Orange. by Loews – St.Louis incorporates a house-made pineapple and tarragon shrub with lime juice, honey syrup, matcha powder and club soda.

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. The brand suggests enjoying it over ice, but if you’re just dipping your toes into bitter beverages, we recommend tossing in a bit of club soda for a non-alcoholic Aperol Spritz.

Alcohol 98
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Your Guide to Non-Alcoholic Gins

Dry Atlas

Ritual Zero Proof Ritual Zero Proof takes a holistic approach, mirroring the complexities of alcoholic gins. oz simple syrup Club soda Lemon wedge or slice for garnish Cherry for garnish (optional) In a shaker, combine the gin, lemon juice, and simple syrup. Top with club soda. Shake well.

Gin 52
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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

We found that alcohol-free bitter aperitifs are often the most convincing, as their botanical-driven profiles are more easily replicated than other spirits categories. Of the five expressions available, we most preferred the aperitif alternative, which is a suitable swap for Campari.

Alcohol 116