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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

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Rosé All Day the Zero Proof Way: Reflections on Rosé Fest

Dry Atlas

Zero Proof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. They’re not about eliminating alcohol, but rather expanding the palette of possibilities for those abstaining, whether for health, personal reasons, or simply preference.

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Diageo acquires Ritual Zero Proof

Drinks International

Diageo North America has announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual).

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GSN Review: Recess Zero Proof Mocktails

Good Spirits News

Recess relaxation beverages believes that alcoholic beverages aren’t the only way to enjoy the holidays. Enter Recess’ Zero Proof Craft Mocktail collection, its first official expansion into the non-alcohol category. In some ways, they each also have a tea-like character, which may come the adaptogens.

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Diageo buys US non-alcoholic spirits business Ritual Zero Proof

Just Drinks

Diageo said it was "well positioned to build on Ritual's already strong position with its significant presence in the non-alc category"