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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

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Rosé All Day the Zero Proof Way: Reflections on Rosé Fest

Dry Atlas

Zero Proof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. They’re not about eliminating alcohol, but rather expanding the palette of possibilities for those abstaining, whether for health, personal reasons, or simply preference.

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The Difference Between Non-Alcoholic Beer and Alcohol-Free Beer, Explained

VinePair

Non-alcoholic (NA) beer has been on a non-stop tear. Last year, the NA beer and cider category experienced 30 percent volume growth, a number well above that of non-alcoholic wine and spirits, according to data analytics company IWSR. Moreover, the “non-alcoholic” and “alcohol-free” labels are not interchangeable.

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Making Non-Alcoholic Wine Will Never Be Easy. Can Momentum Carry It Forward?

VinePair

Go to any bottle shop these days and you’re bound to be greeted by a respectable section devoted to non-alcoholic offerings. Beer has arguably pulled off the NA feat best, cracking the zero proof code and producing genuinely drinkable options that resemble real styles. But what of wine?

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Review: Eins Zwei Zero Non-Alcoholic Sparkling Blanc de Blancs and Riesling

Drinkhacker

These non-alcoholic sparkling wines , like many, are made in Germany (these hail from the Rüdesheim region) and sold stateside by online merchant The Zero Proof. Curiously, while the first wine on the list is bottled with a crown cap, the second has a Champagne-style cork to contend with. No complaints.

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Best Mocktail Recipes for Dry January and Beyond

A Bar Above

We’re rounding out Dry January with three non-alcoholic drinks: the Piña Colada, Aperol Spritz, and Strawberry Daiquiri. These delicious mocktails are some of our favorite drinks without alcohol– and even though they’re great for hot summer days, they’re equally good alcohol-free party options all year long.

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What It Takes to Run a World-Class Non-Alcoholic Beverage Program

VinePair

Nearly a decade after Seedlip’s launch kickstarted the transformation of “non-alcoholic spirits” from a contradiction in terms to a legitimate beverage category, the case for thoughtful, well-executed non-alcoholic beverage programs has been resoundingly made. This is what it takes to create a world-class non-alcoholic drinks program.

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