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Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.
Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.
On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual ZeroProof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,
But “without alcohol” does not have to signal the end of delicious and the beginning of boring! Plus, for those of us in the hospitality industry, offering a thoughtfully-crafted, non-alcoholic option for guests who are not drinking alcohol– for whatever reason– is just excellent service and good business.
While alcohol consumption is up during the holidays, it may be time to rethink your relationship with alcohol for the month of Dry January. For some people (such as regular drinkers who maybe partied a little too hard in December), it’s abstaining from alcohol through the entire month of January in order to reset.
British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip. Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. A whiskey soda or a Gin & Tonic are both great staples,” he says.
In recent years, the non-alcoholic (NA) space has exploded in breadth and depth. Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. Now that you’re up to speed, here are the 24 best non-alcoholic drinks brands for 2023.
Photo copyright A Bar Above 4-PIECE COCKTAIL SHAKER SET If the dad in your life is just starting to make drinks at home or has old barware that is falling apart, our simple 4-piece barware tool set is an excellent gift for making a variety of both alcoholic and non-alcoholic beverages.
David Gluckman and his team mixed whiskey with cream in 1973 – critics called it crazy, but Baileys Irish Cream went on to sell over 1.25 It’s proof that sometimes the craziest ideas – the ones everyone tells you won’t work – are exactly the ones worth fighting for. It wasn’t a fine whiskey.
Last week, Diageo announced that it had acquired Ritual ZeroProof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.
He went from celebrated novelist to co-founder of America’s leading non-alcoholic spirits brand. In this interview, Marcus Sakey of Ritual ZeroProof shares a personal journey as intriguing as it is unexpected. A personal break from alcohol and a passion for the ritual of cocktail making, minus the booze.
Copyright A Bar Above Well, another year has come and gone, and we’re already swapping out summer rum for winter whiskey. We even have a few recs for those who prefer their cocktail recipes sans alcohol. We love women in the bar and alcohol industry!) Whiskey lovers will thank you ten fold for such a thoughtful gift!
Capturing the rich, oaky, and often caramel undertones of whiskey minus booze is an art. While it’s challenging to replicate the exact taste of alcoholicwhiskey, some non-alcoholicwhiskeys come close. Dry Atlas is a media company focused on alcohol alternatives.
Today, you can elevate your creations with zero-proof spirits, which let you savor the ritual of booze-free cocktails that feel as sophisticated as their alcoholic counterparts. This line of non-alcoholicwhiskeys provides all the complexity of premium whiskeys—without the downsides of alcohol.
A dedicated zone for non-alcoholic drinks at the Culinary Village, dubbed the ZeroProof Garden, will be available for those who choose to pass on imbibing. For the first time since the festival’s inception, sobriety will play a key role in offerings to attendees.
In the expanding world of alcohol alternatives, non-alcoholic spirits have emerged as a sophisticated choice for those seeking to savor the ritual and taste of a cocktail without the alcohol. Today, the non-alcoholic spirits market is booming, providing a range of flavors for enthusiasts everywhere. They’re right.
Drinking alcohol is a time-honored tradition going back thousands of years. What if you don’t want to drink alcoholic spirits, or are concerned about developing an addiction to alcohol? What if you are “sober curious” and enjoy the flavor profile of spirits but don’t want to drink alcoholic spirits for health reasons?
More recently, the surge in alcohol alternatives has introduced an intriguing update: non-alcoholic tequila. Agrandir Grand] What is non-alcoholic tequila? In recent years, there’s been a surge in the demand for non-alcoholic versions of classic spirits, and tequila is no exception. Let’s dive into this unique spirit.
But, as the non-alcoholic movement continues to grow, a new wave of non-alc gins has emerged, promising the familiar flavors without the alcohol. What is non-alcoholic gin? In recent years, there’s been a surge in the demand for non-alcoholic versions of classic spirits, and gin is no exception.
And it’s one of the few OG non-alcoholic drinks to have survived long enough to enjoy a new life in the current mocktail boom. cocktail composed of whiskey or gin, lime juice, and soda water. It’s that rare soft drink that is as famous as its cocktail counterpart, the Gin Rickey. You won’t find the Lime Rickey everywhere.
Roddy, you launched Spirits of Virtue before the recent rise of alcohol alternatives. I had a confectionery company, worked in soft drinks, and then I was approached by another company making ingredients for Prosecco—the alcoholic version. Could you share what initially drew you to this space before it became so popular?
IPA India Pale Ales (IPAs) are a popular style of ale known for their stronger hop bitterness, floral or citrusy aroma, and sometimes higher alcohol content. Known for their creamy texture and deep, ebony color, stouts can range from dry Irish stouts to sweet milk stouts and robust imperial stouts with high alcohol content.
This approach takes an existing recipe and swaps out one ingredient at a time for one that functions the same but alters the character of a drink — like swapping the simple syrup in a Whiskey Sour for honey syrup to make a Gold Rush , for example. percent, while leaving the total alcohol quantity unchanged.
We anticipated an environment where alcohol played a central role in all gatherings, and where non-alc options were few and far between. While our experience in Hong Kong was somewhat closer to that picture, Japan revealed a surprisingly diverse drinking culture, one where alcohol alternatives were not just present but abundant and varied.
We anticipated an environment where alcohol played a central role in all gatherings, and where non-alc options were few and far between. While our experience in Hong Kong was somewhat closer to that picture, Japan revealed a surprisingly diverse drinking culture, one where alcohol alternatives were not just present but abundant and varied.
Since then, Kendall lives a mostly dry lifestyle keeping her fridge stocked with some of her favorite selections below: Ritual ZeroProofWhiskey : Hand me a Vintage Cola Olipop, some ice, two shots of this, and a glass and it’s the perfect late night work beverage.
Since then, Kendall lives a mostly dry lifestyle keeping her fridge stocked with some of her favorite selections below: Ritual ZeroProofWhiskey : Hand me a Vintage Cola Olipop, some ice, two shots of this, and a glass and it’s the perfect late night work beverage.
Favorite Post : The Debate Over Whiskey Age Statements: A Drinkhacker Conversation 14. Good Drinks Alcohol-free, also known as zero-proof, drinks are one of the fastest growing areas of the alcohol market. Every day, alcohol-free bars are popping up around the world. Favorite Post : Tequila 15.
The Loews Miami Beach Hotel has the Okiru Martini, with Soto sake, Aplos Arise non-alcoholic spirit, lemon juice, cucumber, and honey water. No-ABV options include the Boulevard of Broken Dreams at the Loews Philadelphia Hotel, a barrel-aged Boulevardier made with Lyre’s whiskey, Aperitif Rosso and Italian Orange.
In an era where social drinking norms are rapidly evolving, John Wiseman’s journey from cocktail enthusiast to the pioneer of Curious Elixirs offers a fascinating glimpse into the burgeoning world of non-alcoholic cocktails. JW, you’ve been in the alcohol alternatives space for almost one decade, which, in this category, is a while!
Its no secret that the non-alcoholic (NA) drinks space has exploded in recent years, spurred on by trends like zebra striping and younger generations leaning into a culture of moderation. Keep reading to discover the 23 best non-alcoholic drinks brands for 2025. The Best Non-Alcoholic Spirits Wilderton Aperitivo Co.
Try This Delicious Non-Alcoholic Espresso Martini Meta Description: Master the perfect non-alcoholic espresso martini for Dry January. But what if you're participating in Dry January, or simply looking for a tasty, alcohol-free alternative? It proves that "alcohol-free" doesn't mean "flavor-free."
And yes, there is a whiskey in the lineup. It’s clear just by nosing Sigil that the base is a quality grain alcohol, with zero chemical aromas detectable. One of AASB’s intriguing products is their high desert dry American gin named Sigil. Sweet, bright and herbaceous flavors present quickly.
Some of the most common cocktail-related questions I get asked are about non-alcoholic (NA) cocktails: Are they any good? The thing is: Non-alcoholic cocktails are a lot like cosmology. But I have a modest collection of NA bottles, and I’ve enjoyed zero-proof cocktails at places like Death & Co.
Bourbon might be booming right now, but when it comes to heritage whiskey production, no one does it quite like the Scots. Bottled at 92 proof, the whisky delivers a flavor profile one might not expect from Scotch, but it’s sure to excite any whisky nerd in your life.
For one, the popularity of low- and no-alcohol drinks remains so strong that theyre no longer a trend but now a menu mainstay for many operators. Spritz-style drinks have also become a year-round menu mainstay, as demand for light, low-alcohol cocktails and interest in Italian aperitivo culture continues. Pistachio power AF&Co.
Whiskey (e.g., Bulleit Bourbon, Jameson Irish Whiskey): Adds depth and warmth to richer combinations. Non-Alcoholic Hop-Ups: Zero-Proof Spring Beer Cocktail Alternatives Non-alcoholic beer cocktails are perfect for those who prefer to abstain from alcohol or are looking for a lighter option.
But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. Across the country, non-alcoholic drinks brands with bitter profiles are flying off of store shelves.
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