Remove Alcohol Remove Whiskey Remove Zero-Proof
article thumbnail

Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

article thumbnail

Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

article thumbnail

The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

But “without alcohol” does not have to signal the end of delicious and the beginning of boring! Plus, for those of us in the hospitality industry, offering a thoughtfully-crafted, non-alcoholic option for guests who are not drinking alcohol– for whatever reason– is just excellent service and good business.

Mocktails 234
article thumbnail

All You Need For A Successful Dry January: Mocktail Recipes, Ingredients, And Tips

A Bar Above

While alcohol consumption is up during the holidays, it may be time to rethink your relationship with alcohol for the month of Dry January. For some people (such as regular drinkers who maybe partied a little too hard in December), it’s abstaining from alcohol through the entire month of January in order to reset.

Mocktails 192
article thumbnail

Better Drinks Take Flight

Imbibe Magazine

British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip. Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. A whiskey soda or a Gin & Tonic are both great staples,” he says.

Sommelier 277
article thumbnail

The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

In recent years, the non-alcoholic (NA) space has exploded in breadth and depth. Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. Now that you’re up to speed, here are the 24 best non-alcoholic drinks brands for 2023.

Alcohol 98