Remove Alcohol Remove Tequila Remove Zero-Proof
article thumbnail

Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

article thumbnail

Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Do’s and Don’ts of Freezer Door Cocktails

Imbibe Magazine

Hirsch presents several chilly options for those looking to venture beyond the freezer Martini , from classics like the Mai Tai to original cocktails like the Tequila Spritz. cocktail, 5 ounces of the liquid can be anything zero-proof and low-ABV—such as juice, syrups, or liqueurs. When batching a 750ml (25.3

article thumbnail

3 NYC Bartenders Predict Spring Cocktail Trends

Chilled Magazine

The enduring popularity of non-alcoholic and agave-based cocktails continues to hold firm, and Alex Dominguez of Bar Calico agrees. For years, they’ve been an afterthought in menus and the choices were limited, but now there’s been an influx of zero-proof offerings and plenty of demand from guests.

Bartender 130
article thumbnail

Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

article thumbnail

The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

But “without alcohol” does not have to signal the end of delicious and the beginning of boring! Plus, for those of us in the hospitality industry, offering a thoughtfully-crafted, non-alcoholic option for guests who are not drinking alcohol– for whatever reason– is just excellent service and good business.

Mocktails 233
article thumbnail

5 Cocktails That Celebrate Pantone’s Color of the Year: Peach Fuzz!

Chilled Magazine

Photo by The Key Club Tequila Guavarita by The Key Club Ingredients 2 oz. Flecha Azul Blanco Tequila 1 oz. Photo by Rocco’s Tacos and Tequila Bar Tequila Rocco Mango by Rocco’s Tacos and Tequila Bar Ingredients 2 oz. Ghost Pepper Tequila 1 oz. Fresh Lime Juice 1 oz. Jah Mama Agave 1 oz. Lychee Juice 0.75