Alcohol Promotion Sommelier 
Imbibe Magazine
JUNE 10, 2024
Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice.
Spiritz
SEPTEMBER 16, 2024
The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.
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Imbibe Magazine
OCTOBER 21, 2024
On a bustling evening at New York’s Contento , a restaurant celebrated for its globe-trotting fare and wine program, head sommelier Abe Zarate faces a challenge from diners eager to try a wine similar to the light, fruity profiles of Pinot Noir or Beaujolais. “I I have just the thing,” Zarate says, excited to introduce a unique find.
VinePair
OCTOBER 13, 2024
—Austin Farina, beverage director, MML Hospitality Restaurants , Austin, Texas “Although I love when anyone is promoting wine, ‘low-calorie’ white wine doesn’t make sense in the way that some influencers have been promoting it. Any wine that is both low in sugar and low in alcohol would be naturally low-calorie.
Spiritz
NOVEMBER 13, 2024
The categories they were tasked with adjudicating ranged from individual excellence to corporate leadership, product debuts, and standout performances in the hospitality, travel retail and alcoholic beverage industries. The panel also delved into discussions for the Fastest Growing Brand of the Year and Brand Promotion of the Year categories.
Cheers
NOVEMBER 19, 2024
The company’s goal is to be somewhere in the middle so that guests have some level of familiarity with a flavor, ingredient, varietal or beverage alcohol category, she adds. We make it a point to include alcohol-free options on menus so that we appeal to everyone,” Kafalas says. Guest traffic increased by 2.9%
Cheers
MAY 8, 2024
Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.
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